Workshops & Seminars

Unlock the Power of Data with Our Google Analytics 4 and Google 360 Workshops and Seminars!

In the ever-evolving digital landscape, understanding user behavior and data analysis are paramount to staying ahead in the competitive business world. To help you harness the full potential of your data, we are offer an array of comprehensive workshops and seminars centered around the latest versions of Google Analytics 4 (GA4) and Google 360.

Alan K'necht Address Pubcon attendees

Web Analytics Overview

For those new to web analytics or seeking a refresher, our Web Analytics Overview workshop is the ideal starting point. We’ll walk you through the fundamentals of web analytics, emphasizing the importance of setting clear objectives, defining KPIs, and tracking essential metrics. Acquire practical skills in configuring Google Analytics accounts, implementing tracking codes, and interpreting data reports. With this foundation, you’ll be well-prepared to tackle the more advanced topics in GA4 or Google 360.

Available as a 1/2 or full day program.

GA4/Google 360 – Elevate Your Enterprise Analytics

Our workshop on Google Analytics 4/Google 360 will take you on an immersive journey through the cutting-edge features of this game-changing analytics platform. Learn how GA4 transcends traditional measurement models by providing more granular insights into user interactions across various touchpoints. Understand the enhanced tracking capabilities and how to leverage machine learning to gain valuable customer insights, enabling you to make data-driven decisions like never before. From event-driven analytics to enhanced cross-device tracking, our experts will ensure you’re well-versed in using GA4 to optimize your digital strategy.

For a detailed workshop outline see: Google Analytics GA4 /Google 360 for Business User

Google Analytics GA4/Google 360 Administration – Becoming a Pro

Designed for administrators and power users, this seminar focuses on the technical aspects of managing GA4 and Google 360 accounts. Learn how to set up user access controls, create custom dimensions and metrics, and manage data streams effectively. Gain insights into troubleshooting and resolving common issues to maintain accurate data tracking and reporting integrity.

For a detailed workshop outline see: Google Analytics GA4/Google 360 Administration