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Time to Wave Bye-Bye to Page Views

Are you still reporting on page views when presenting your web analytics data? If you are, this is is a must read article by Alan K'necht. In his first article for Digital Summit, Alan addresses the need to rethink your current KPIs (Key Performance Indicators) as a way to more accurately measure and report on web site/mobile app performance.

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Guest Article - Alan K'necht - Hero Image

Published inAuditsConsulting