Google Analytics 4 (GA4) is rolling out at a rapid rate (since the announcement of the end of Google Universal Analytics (UA/GA3)). Marketers and Search…
Analytics, Social & SEO Consultants
Google Analytics 4 (GA4) is rolling out at a rapid rate (since the announcement of the end of Google Universal Analytics (UA/GA3)). Marketers and Search…
On April 13, Alan K’necht participated in an online group discussion about leveraging Google Analytics for bloggers. We discussed the impact of the Google Analytics…
Google Analytics 4 Examined with Canadian Speaker& Analytics Wrangler Alan K’necht On March 31, 2022 Alan K’necht was the featured guest on the web radio…
A great round up of different SEO experts opinions on Key Performance Indicators to measure successful SEO campaigns by Roger Montti from Search Engine Journal.…
Alan K’necht’s latest column for Martech, addresses the differences in the Events Based Analytics tools (for example GA4) vs. the older technology like Google Universal…
In January 2021, Alan K’necht was interviewed by the popular video blogger Jon Bailey from Wellspring Digital. The focus of the interview was the state…
Are you sure Google Analytics is measuring your campaign conversions correctly? An important read for anyone who is involved in Digital Marketing and uses Google…
Are you still reporting on page views when presenting your web analytics data? If you are, this is is a must read article by Alan…
In this Marketing Land column, Alan K’necht discusses the need to put all your data into context instead of just reporting absolute values from digital/web…
Instead of having your analytics toolset read a cookie, pass a unique identifier associated with the user ID. Learn how to do it and keep…