VP, Marketing & Client Relations
Based in Austin, TX – Michelle Stinson Ross is an industry recognized authority on digital marketing, particularly the convergence of content, search, and social media. She brings an extensive knowledge of digital / new media marketing techniques and years of experience working with both B2B and B2C clients in marketing, content, operations, and strategy roles. Michelle is a creative thinker, who enjoys solving business problems and assessing customer behavior.
When setting strategy, Michelle is adept at targeting specific goals, focused metrics and KPIs to keep marketing plans on track. She also continues to maintain a proficiency in the evolving best practices for SEO, social media, email marketing, and content creation, and continues to cultivate an active thought leadership role in relevant digital strategy communities.
Michelle has been the co-host of #SocialChat for over 5 years and a contributing writer for AuthorityLabs, The SEMPost, and Search Engine Watch. She has been a guest blogger Social Times, aimClear, and Search Marketing Wisdom, to name a few. Her passion for marketing makes her a favorite conference speaker at events like Socialize Toronto, Search Marketing Expo, and Pubcon. She has also been a featured guest on Webmaster Radio and several industry Hangouts on Air.