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The future of digital advertising: Ads that look back

In this column published by Marketing Land, Alan examines the latest trend in Digital Out of Home Advertising of using a camera and facial recognition software, to determine engagement levels by demographics by digital display ads. He highlights on specific project that he worked on with a client plus other instances used by retailers and possibilities when it comes using digital beacons and cellphones. Read:  The future of digital advertising: Ads that look back Ads Looking back located at Billy Bishop Airport
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