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Credit Where it’s Due

Are you sure Google Analytics is measuring your campaign conversions correctly?

An important read for anyone who is involved in Digital Marketing and uses Google Analytics for measuring success. Learn why your GA data might be giving incorrect to outright wrong information, or at best irrelevant information in my column for Digital Summit.

Read the follow article: https://digitalsummit.com/search-seo/time-to-wave-bye-bye-to-pageviews/

GA Campaign Data
Published inAuditsConsulting