Instead of having your analytics toolset read a cookie, pass a unique identifier associated with the user ID. Learn how to do it and keep…
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It’s been awhile since Alan has published any columns. Well in the last two months he’s published two columns in Marketing Land. Let’s hope he…
In April 2017, Alan K’necht was interviewed by the Digital Analytics Association (DAA) as part of the Member Spotlight series. While you need to…
Last night, Alan K’necht was the keynote speaker at a community networking event in Thornhill, Ontario. He addressed a combination of approximately 80, business owners,…
Alan K’necht will address the Thornhill community on Sunday November 20th, 2016 at 7:30 pm. During his Keynote address Alan will be focusing on leveraging…
Alan’s SMX conference address (September 27, 2016) where he presented a case study on Beacons implementation and was well received. With the room near capacity…
On September 27, 2016, Alan K’necht will addressing the attendees at SMX East (http://marketinglandevents.com/smx/east/) on the subject of “Beacons & Beyond: Offline Conversions And Online…
In his latest column for Marketing Land, Alan explains three primary type of digital analytics using the analogy of different types of GPS. This makes…
In this LinkedIn article, Alan discusses the options and what can go wrong with your website’s performance in organic Search Engine traffic (SEO issues) performance…
In this column published by Marketing Land, Alan examines the latest trend in Digital Out of Home Advertising of using a camera and facial recognition…