Google Analytics 4 (GA4) is rolling out at a rapid rate (since the announcement of the end of Google Universal Analytics (UA/GA3)). Marketers and Search…
Analytics, Social & SEO Consultants
Category: Consulting
Are you sure Google Analytics is measuring your campaign conversions correctly? An important read for anyone who is involved in Digital Marketing and uses Google…
Are you still reporting on page views when presenting your web analytics data? If you are, this is is a must read article by Alan…
In this Marketing Land column, Alan K’necht discusses the need to put all your data into context instead of just reporting absolute values from digital/web…