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Month: July 2020

An Alternative to Cookies for User Tracking

Published by Alan K'necht on July 30, 2020

Instead of having your analytics toolset read a cookie, pass a unique identifier associated with the user ID. Learn how to do it and keep…

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Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data

Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data

Published by Alan K'necht on July 2, 2020

Do you trust your analytics data? The answer most often given is “NO!” Yet you should. In this column for Marketing Land Alan K’necht outlines…

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