tag:blogger.com,1999:blog-28490691Sun, 31 Jan 2010 18:55:50 +0000This blog concentrates on search engine optimization (SEO), search engine marketing (SEM) and web analytics. Despite this desire, if I come across something that I find interesting, you can be sure I'll post something about it.http://www.knecht-it.com/noreply@blogger.com (Alan K'necht)Blogger162125tag:blogger.com,1999:blog-28490691.post-3590683191971802409Sun, 31 Jan 2010 18:50:00 +00002010-01-31T13:55:50.134-05:00My company K'nechtology Inc. has just released two more dates in February for our live interactive twitter for business training program. The reviews from the January sessions were fantastic and several people who couldn't attend the sessions in January ask for some more dates.We hope these sessions will be just as popular as the January ones, so check the website for the new dates and I http://www.knecht-it.com/2010/01/twitter-training-for-business.htmlnoreply@blogger.com (Alan K'necht)0tag:blogger.com,1999:blog-28490691.post-2903820283853673347Sun, 31 Jan 2010 18:43:00 +00002010-01-31T13:50:32.823-05:00This week I'm off to New Orleans to participate in Webtrends Engage. I'll be giving a talk/workshop on Tuesday about the importance of tracking phones calls generated by web traffic and tracking it back to their original marketing source.This address is in partner ship with Mongoose Metrics. I've been working with them since October and have previously address the importance of integrating the http://www.knecht-it.com/2010/01/webtrends-engage.htmlnoreply@blogger.com (Alan K'necht)0tag:blogger.com,1999:blog-28490691.post-3925697371093379022Sun, 10 Jan 2010 20:55:00 +00002010-01-10T16:03:16.755-05:00conferencesWhile the list isn't finalized my list of speaking engagements over the next few months promises to keep me busy. While I've spoken at some of these events in the past it will be the first time for me at the Webtrends engage event and the Fanshawe College's "Turning Clicks Into Customers".Here's the detailed list with dates. I hope to see you at one of these events and if you're there be sure to http://www.knecht-it.com/2010/01/up-coming-conferences.htmlnoreply@blogger.com (Alan K'necht)0tag:blogger.com,1999:blog-28490691.post-3929636545897363877Sun, 10 Jan 2010 20:33:00 +00002010-01-10T15:44:47.335-05:00trainingtwitterI'm happy to announce here in my blog that my company K'nechtology Inc. has just launched a 1 hour on-line twitter training seminar.What separates out our training session from most on-line Twitter training programs is that is live and full interactive. Most others are either recorded video podcasts or a PowerPoint presentation. While these are fine for most people, from our experience not all http://www.knecht-it.com/2010/01/twitter-training-program.htmlnoreply@blogger.com (Alan K'necht)0tag:blogger.com,1999:blog-28490691.post-5704691477050674070Tue, 10 Nov 2009 17:30:00 +00002009-11-10T12:35:44.309-05:00web analyticsFor years I've written about why the public shouldn't be afraid of cookies except for the calories in the ones people eat. Despite my efforts, fear has continued to grow in part spurred on my anti-virus software companies that look for tracking cookies.What most people don't get is that effective ecommerce web sites need cookies to operate. Web analytics software need cookies to create more http://www.knecht-it.com/2009/11/cookie-consent-law-is-breathtakingly.htmlnoreply@blogger.com (Alan K'necht)0tag:blogger.com,1999:blog-28490691.post-2458973807832283622Fri, 06 Nov 2009 19:59:00 +00002009-11-06T15:31:12.508-05:00web analyticswebtrendsAbout 8 weeks ago I was contacted by Mongoose Metrics.The purpose of this contact was two fold. First they wanted to demonstrate their product. Mongoose Metrics is an web/marketing analytics tool for tracking and attributing on-line phone calls back to the referring on-line marketing campaign.The product works simply: by adding some java script to you page and a bit tagging. The result is that http://www.knecht-it.com/2009/11/tracking-phone-calls-in-webtrends.htmlnoreply@blogger.com (Alan K'necht)1tag:blogger.com,1999:blog-28490691.post-1604081253264819646Tue, 27 Oct 2009 17:29:00 +00002009-10-27T13:42:24.335-04:00web marketingweb coferenceconferencesIt's hard to believe it's been a year since the last PubCon marketing conference in Las Vegas. To me this is one of the best organized and informative conferences of the year and I start looking forward to it as soon as the last one is finished.What makes this conference so great, is it the location or the quality of the speakers or something else? As to location, unlike many others, I'm not a http://www.knecht-it.com/2009/10/getting-read-for-pubcon.htmlnoreply@blogger.com (Alan K'necht)1tag:blogger.com,1999:blog-28490691.post-7054215626964908402Thu, 20 Aug 2009 15:30:00 +00002009-08-20T14:19:51.083-04:00canadasearch enginesAccording to Hitwise and reported by Search Engine Watch today, the best quality search engine in Canada is Bing despite being ranked 6th in popularity.http://www.searchengineland.com/best-search-engine-in-canada-hitwise-says-bing-24208The primary reason given is that Bing is doing the best job of localizing search results. Through our own tests at K'nechtology, we've seen very little difference http://www.knecht-it.com/2009/08/best-search-engine-for-canada.htmlnoreply@blogger.com (Alan K'necht)0tag:blogger.com,1999:blog-28490691.post-4453524051176494767Mon, 17 Aug 2009 12:47:00 +00002009-08-17T08:56:09.154-04:00Two weeks back, WebTrends announced version 9.0. As with all recent upgrades this version is only be released to users of WebTrends on Demand. The good news is they expect by late this quarter or early October to release version 9 for the installed version.This approach is both good and bad for users of the software version. The bad part is obvious, we don't get our hands on this latest version http://www.knecht-it.com/2009/08/webtrends-9.htmlnoreply@blogger.com (Alan K'necht)1tag:blogger.com,1999:blog-28490691.post-4732717763642760495Mon, 17 Aug 2009 12:35:00 +00002009-08-17T08:47:02.973-04:00If you've been following my near daily tweats (http://twitter.com/aknecht), you'll know that I'm speaking again this year at PubCon. PubCon which will run from November 10 - 13 in Las Vegas is by far the best networking industry conference I've ever attended. The combination of numerous sessions and what seems an endless number of nightly events make it ideal for making industry friends.PubCon ishttp://www.knecht-it.com/2009/08/pubcon-and-more.htmlnoreply@blogger.com (Alan K'necht)0tag:blogger.com,1999:blog-28490691.post-3628841391953881352Tue, 21 Jul 2009 01:29:00 +00002009-07-20T21:35:59.962-04:00Last month my company K'nechtology Inc. became the first Canadian partner for AT Internet. AT Internet provides a high-end web analytics tool which competes in the market space currently occupied by such giants as Omniture Site Catalyst and WebTrends.For the past 4-5 weeks I've been giving it a trial run and loving it. Today I started a 4 day training course which dives deep into the product as http://www.knecht-it.com/2009/07/at-internet-training-certification.htmlnoreply@blogger.com (Alan K'necht)0tag:blogger.com,1999:blog-28490691.post-4796794350004378014Wed, 10 Jun 2009 17:41:00 +00002009-06-10T13:55:08.406-04:00web analyticssearch engine optimizationsearch engine marketingconferencesFor the past two days, I was totally engrossed in Search Engine Strategies (SES) Toronto show. My hat goes off to this years conference organizers at Incisive truly came through and took all the negative criticism from the past couple of year and turned it around.Change from the Toronto conference centre to the Sheraton Centre was by far the biggest improvement. No longer were attendees and http://www.knecht-it.com/2009/06/search-engine-strategies-toronto.htmlnoreply@blogger.com (Alan K'necht)0tag:blogger.com,1999:blog-28490691.post-882643841451542596Thu, 21 May 2009 17:25:00 +00002009-05-21T13:50:31.275-04:00Since late February I've been involved in an interesting SEO project with a branch of the British Government. In essences, I've been mentoring teams at 3 different institutions on the there SEO efforts as part of a pilot project.The project has the following steps1. Basic SEO Training2. A technical review of their web sites along with recommendations (conducted by me)3. Implementation of any http://www.knecht-it.com/2009/05/interesting-project.htmlnoreply@blogger.com (Alan K'necht)0tag:blogger.com,1999:blog-28490691.post-6048282509575495327Thu, 21 May 2009 17:21:00 +00002009-05-21T13:25:00.462-04:00In just over two weeks it will be time again for this year's Search Engine Strategy (SES) conference here in Toronto (June 8-10). Despite the economy, I expect a good turnout for this event.If you're contemplating going but are a bit unsure keep this in mind. Based on this year's agenda, the majority of the talks will be focused at people just getting involved in search engine marketing to those http://www.knecht-it.com/2009/05/ses-toronto.htmlnoreply@blogger.com (Alan K'necht)0tag:blogger.com,1999:blog-28490691.post-5626722183260434933Thu, 21 May 2009 17:18:00 +00002009-05-21T13:20:52.897-04:00I'm using Blogger as my blogging software and while I haven't posted anything for about 6 weeks, I just noticed that several of last posts starting in late February until early April are all missing.If really isn't appropriate for me to dig through my files and resubmit them, but I'll be keeping a closer eye on these posts to ensure what ever happened doesn't happen again.http://www.knecht-it.com/2009/05/my-appologies.htmlnoreply@blogger.com (Alan K'necht)0tag:blogger.com,1999:blog-28490691.post-5067769337155751302Tue, 24 Feb 2009 20:23:00 +00002009-02-24T15:28:08.168-05:00web analyticswebtrendssdcWebTrends announced today the release of a second generation tag builder. The tag builder is used for generating customized SDC (Smart Data Collector) java scripts to be added to web pages for java script based web analytics for both WebTrends OnDemand and installed version of WebTrends.Details of the changes can be found at http://blog.webtrends.com/2009/02/24/http://www.knecht-it.com/2009/02/webtrends-release-new-tag-builder.htmlnoreply@blogger.com (Alan K'necht)0tag:blogger.com,1999:blog-28490691.post-5437774652734085199Tue, 17 Feb 2009 14:50:00 +00002009-02-17T10:28:52.587-05:00web analyticstwitterWith the growing acceptance of Twitter into main stream use, the use of services to shorten lengthy URLs is growing. There are many of these free services out there on the web. Popular ones include:tinyurlbit.lyhex.iozi.mais.gdand many moreThe question becomes how do these services affect your web analytic reports? So let's start with the basics.First off, if someone is using a twitter http://www.knecht-it.com/2009/02/shorten-urls-tinyurl.htmlnoreply@blogger.com (Alan K'necht)2tag:blogger.com,1999:blog-28490691.post-8470002769375929902Thu, 12 Feb 2009 19:14:00 +00002009-02-12T14:16:16.233-05:00web analyticswebtrendsWebTrends has released an update for those of us who have the software version. This update includes an update of the latest search engine list including Twitter and an update of the browser list.It is simple to download and fast to upgrade.To download or for more information go to:http://www.webtrends.com/support/browser-and-keywords-updater.aspxhttp://www.knecht-it.com/2009/02/webtrends-update.htmlnoreply@blogger.com (Alan K'necht)0tag:blogger.com,1999:blog-28490691.post-6376979287981660392Tue, 03 Feb 2009 19:00:00 +00002009-02-03T14:04:21.229-05:00web analyticssearch engine optimizationsmxsearch engine marketingconferencesAs I mentioned before starting on March 31, 2009 SMX will be holding its first SMX Analytics conference in Toronto Canada. At this time, I'm thrilled to announce that I'll be speaking at this event on March 31 during the "Analyzing & Converting Organic Search Traffic" session.This promises to be a great event and remember that eMetrics will be on at the same time in Toronto as well. Great chance http://www.knecht-it.com/2009/02/smx-analytics.htmlnoreply@blogger.com (Alan K'necht)0tag:blogger.com,1999:blog-28490691.post-2184972962086840869Wed, 21 Jan 2009 14:32:00 +00002009-01-21T09:36:26.359-05:00Over the past few days I've received about 10 follows from various people in Twitter. I found it strange when reviewing their past Tweets all had the same single tweet. I was getting suspicious and then today I got a follow from someone I knew (and followed), but the Twitter ID looked different.Upon checking out the Twitter account I knew it wasn't him. So I decided I was going to investigate andhttp://www.knecht-it.com/2009/01/twitter-imposters-watch-out.htmlnoreply@blogger.com (Alan K'necht)0tag:blogger.com,1999:blog-28490691.post-3450779232571134705Wed, 07 Jan 2009 20:35:00 +00002009-01-09T14:51:49.208-05:00How do people spell your company name when they have only heard the name and have to idea how to spell it? Believe it or not, this is a very common problem relating to search. For example, my company's name is K'nechtology which is pronounced Connectology.On Tuesday, during a series of 10 radio interviews the name of my company was given out and only once was the spelling of the company name http://www.knecht-it.com/2009/01/knechtology-or-connectology.htmlnoreply@blogger.com (Alan K'necht)0tag:blogger.com,1999:blog-28490691.post-5412986063491403869Tue, 06 Jan 2009 20:40:00 +00002009-01-06T18:29:22.479-05:00For the best couple of days a virus that I'll call the "google virus" has been slowly spreading. The impact of this virus is that it hijacks your Google search results and redirects you to a spam site.Fortunately, I didn't get hit by this virus but a call from CBC radio here in Toronto alerted me to the virus. For a brief moment it looked like CBC Toronto was being infected. The good news was http://www.knecht-it.com/2009/01/google-virust-good-luck-for-me.htmlnoreply@blogger.com (Alan K'necht)0tag:blogger.com,1999:blog-28490691.post-7393559774242181205Tue, 16 Dec 2008 15:26:00 +00002008-12-16T10:35:56.831-05:00In case you're not following me on Twitter, this is a must read new story reported by the BBC today (December 16, 2008).Security experts around the world are recommending that everyone (at least until Microsoft issues and emergency patch) stop using Microsoft's Internet Explorer broswer (IE) and switch browsers due to a major security flaw in the browser.Read the full news article at: http://http://www.knecht-it.com/2008/12/serious-security-flaw-found-in-ie.htmlnoreply@blogger.com (Alan K'necht)0tag:blogger.com,1999:blog-28490691.post-3760668886494828210Wed, 26 Nov 2008 19:47:00 +00002008-11-26T15:06:56.999-05:00web analyticswebtrendsOne of the biggest questions many of us in web analytics have faced over the years was tracking visitors ow who click on which links that take users to 3rd party websites (external links). This is critical if you run banner ads, sell links, have partner sites etc.Over the years a number of solutions have been developed. Some of these worked reasonably well and have included using third part http://www.knecht-it.com/2008/11/tracking-clicks-on-off-site-links-made.htmlnoreply@blogger.com (Alan K'necht)2tag:blogger.com,1999:blog-28490691.post-5050951526781731494Tue, 25 Nov 2008 19:37:00 +00002008-11-25T14:42:30.829-05:00web analyticswebtrendsJust got asked an interesting web analytics question. The client was reviewing the "Referring Domain" report in WebTrends and noticed a lot of direct traffic and that the site itself is listed as a referrer. They wanted to know why.This is a question that I'm frequently asked by users of various web analytic products, and so I thought I'd post my response for others.Direct traffic (as reported byhttp://www.knecht-it.com/2008/11/self-referrer.htmlnoreply@blogger.com (Alan K'necht)1