SEM / Google Adwords Management

Search Engine Marketing: Google Adwords, Yahoo, & MSN Campaign Management

There are three basic ways to drive traffic to your web site through search engines. They are:

  • Search Engine Friendly Web Site Design (aka "Search Engine Optimization")
  • Ensuring key words and phrases are properly used within the site; and
  • Search Engine Marketing ("SEM") campaign

One of the many services offered by K'nechtology is the management of these SEM campaigns. What are SEM campaigns and how do they work.

A SEM campaign consists of purchasing ad space on a specific search engine or family of search engines. The great advantage of this over old traditional web site banner ads is your ads are now targeted to a specific key word or phrase that are entered into the search engine. In essence, when a user enters in a phrase that matches the phrase you've chosen, your ad appears. This way you're ensuring that your ad is only displayed to people who are actually looking for your product or service.

Another benefit of these campaigns is they operate on a "pay for performance basis". You only pay when a user actually clicks on your ads. This is called a Pay Per Click ("PPC") model. The combination of targeting your ads and only paying for successful ad placement ensures the highest possible Return on Investment ("ROI").

Managing Your SEM Campaign

K'nechtology specializes in managing campaigns on the three most popular Search Engine Marketing programs. These are Google's Adwords, Yahoo and MSN Adcenter.

All operate in a similar fashion by allowing you to create an ad, then define the term(s) you want to target and place a maximum amount you are willing to pay per click. You also get to set a daily (in some cases monthly) total spend. You then can now sit back and monitor the success of your campaign and easily make changes to improve your click-through rate (the number of clicks you get per display of the ad).

Depending on the SEM campaign, the cost per click can start as low as $.05 US. However, rarely are popular terms available at this rate. The trick is how to know how much to spend per click to maximize the number of clicks for your daily budget. That's where our campaign management service comes in handy. When we take on your campaign, we monitor your results and make adjustments as necessary to ensure that you are getting the best value for your money.

K'nechtology has seen the best results with Google's Adwords. Adwords generally cost less then Yahoo's (for the same key word phrases) and appear to greater number of people then MSN and Yahoo.

The SEM campaign management service operates on a flat monthly management fee plus the cost of your campaign. If you would like a quote or more information about managing your PPC (Google Adwords, MSN Adcenter, Yahoo, etc.) campaigns, please contact us or by telephone +1+905-889-5826

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